There are millions of Xbox fans around the world due to the popularity of this platform as well as the sheer number of games available. From retro titles associated with the early days to the latest releases, millions of fans are curious to learn more about what is in store. This is why some of the most successful YouTube channels are associated with Xbox podcasts. Perhaps you are currently creating these sessions and you hope to gain a strong base of followers. You might also be wondering why your efforts have not produced viable results in the past. These are two of the situations which can be addressed if you are able to adopt the correct marketing strategies early on. How can advanced analytics help and what methods can you use in order to increase your overall exposure? Let’s examine these important questions in a bit more detail immediately below.
A Quick Look at YouTube Analytics
Analytics is a term used to describe the measures taken by marketers in order to better understand how a specific campaign is perform. There are actually several methods to employ which can include:
- How long the average user will watch a certain video.
- The number of YouTube page hits.
- Which videos and podcasts are the most popular.
- Your total subscriber base as well as whether it has been increasing or decreasing.
- How many likes a certain video garners.
The main takeaway point is that these variables will help you to better appreciate which podcasts resonate the most with your audience base. In the same respect, it is also much easier to determine if any subjects seem to be less popular. So, you can therefore adapt your current marketing strategies in order to focus your efforts in the right direction.
Another very important point to mention is that you will need to appreciate the demographics of your viewing audience. What do demographics mean in this sense? This variable includes factors such as location, average age, gender, and the type of devices commonly used to accessed your channel. Failing to identify your target audience is akin to shooting darts with a blindfold wrapped around your eyes. If you are able to better understand your viewers, it is much easier to create Xbox podcasts that will cater to their interests.
Of course, there is nothing wrong with using third-party platforms to help you perform the analytics mentioned above. When this is then combined with other technology such as Shopify video editing software, you can expect to enjoy an enhanced presence across YouTube.
What is the Deal with Cross-Channel Marketing?
There is no doubt that the suggestions mentioned above will come in handy. However, you might be surprised to learn that one of the secrets behind YouTube success involves the use of other websites. This is why some of the most well-known gaming podcasts will use a strategy known as cross-channel marketing.
Cross-channel marketing is a strategy which involves promoting your podcast across multiple different websites. Some common examples include:
- Standalone blogs
- Visually oriented sites such as Pinterest and Instagram
Why is this such an effective approach? We need to remember that the average user will perform a basic online search with the help of Google if he or she is looking for a specific subject. Podcasts featured across multiple channels automatically gain more digital “clout” in regards to search results. This is obviously critical in terms of online exposure.
Cross-channel marketing will also provide you with a great deal of information in regards to which games and subjects are the most popular. This enables you to target a viral subject and to gain more followers over time.
Another interesting (and lesser-known) advantage of cross-channel marketing is that it can establish you as a trusted and authoritative source within the gaming community. Thus, visitors are more likely to listen to what it is that you have to say. This will eventually lead to an increased number of likes, followers and subscribers. As anyone who operates a YouTube channel dedicated to podcasts knows, portals associated with a massive audience base are those which tend to enjoy the most success from a long-term point of view.
Of course, the content of the podcast in question is just as important. Be sure to focus upon the main features of the game and when possible take a slightly different perspective than your competitors. On a final note, it is wise to create at least one podcast every week. This helps to ensure that your content remains fresh and relevant.
Podcasts involving Xbox games are great ways to communicate with online fans and if approached in the correct manner, they might even be able to provide you with an additional source of income.
