It’s fair to say that SEGA is going through a renaissance these past couple of years. Their IPs seem to be going from strength to strength, to the point where the studio is becoming less and less reliant on their blue hedgehog. Quick to capitalise on this, they’re launching an online store for UK and European countries in collaboration with online-store veterans Numskull Designs.

“Our partnership with Numskull represents a major part in the strategy to grow our e-commerce presence, and to offer a destination for SEGA fans, who can now obtain exclusive and innovative products across a range of categories and brands,” said Jason Rice, Director of Licensing for SEGA Europe.

Numskull are no newbies when it comes to online either; in the past few months alone they have released Spyro the Dragon, Call of Duty, Destiny, Harry Potter and Star Wars merchandise lines, and are currently unveiling a range of Christmas jumpers based on all those and even a ¼ scale replica of a Pac-Man arcade machine: all officially endorsed along with their new SEGA merch.

With franchises such as Alex Kidd, Altered Beast, Golden Axe, Sonic, Streets of Rage and Yakuza, and merchandise based on the Dreamcast and Mega Drive consoles ready to order from today the problem isn’t a lack of options to choose from, but having so many that you can’t afford them all.

T-shirts, hoodies, mugs, belts, cufflinks, keyrings, phone cases, socks, plushes, prints and so much more, this is a fantastic first offering and will hopefully be expanded in the months to come.

Also worth noting is that much of the merchandise on offer is exclusive; you won’t find this stuff anywhere else and free delivery is available on orders over £50/50! Even better, sign up for their mailing list and receive 15% off your first order, just make sure to leave me some Yakuza merch. You can visit the UK store and European store on these links. 

Let us know in the comments below what you will be picking up!