Today there are many bookmakers, but not all of them can win the unconditional love of users. In this article let’s have a look at the means used by betting sites to create a vast audience and at the list of UK bookmakers which have won the most customers.

How Do Bookmakers Gain Popularity?

There are some tricks that help attract users’ attention today; let’s have a look at just a few of them.


As they say, advertising is the engine of progress, so if you want your betting platform to be popular, you must place as many ads as possible. You can do this at various sites. For example, many bookmakers, such as 1xBet and Parimatch, allow people to watch movies for free, provided they manage their ads. In the CIS countries, they even translate videos from English into Russian on their own and insert advertising integrations directly into films. It is tough not to pay attention to the bookmaker if this advertisement pops up at the most crucial moment of the film.

You can place ads almost everywhere: on billboards (if the legislation of your country does not prohibit it), in stadiums, in print media, and, of course, on social networks. Many significant bookmakers today have pages on social networks where they post information about upcoming competitions and promotions.

Collaboration with Influencers

Recently, the number of advertising integrations with bookmakers among world sports stars has snowballed. So, if an idol from time to time mentions the name of a bookmaker on social networks or at conferences, and shoots unique videos, then the fans will certainly give preference to this.

It works incredibly well in the world of sports because most sports fans follow not only the professional activities of an athlete but also their personal lives.

Good Bonus Programmes

It is the most honest way to attract users’ attention because bookmakers give their regular or new users significant gifts. Among the most common bonus programmes are:

  • Welcome bonus;
  • Weekly bonus;
  • VIP programmes;
  • Cashback;
  • “Return if..” and many others.

The massive welcome bonus is one of the secrets behind Bet365’s popularity. Here, users can get many Free bets even with a minimum deposit.

Good bonus programmes allow you to minimize the risks of losing real money, so many users are ready to fulfill any conditions of the bookmaker to receive Free bets.

Excellent Odds

The higher the odds, the more likely the user will be able to make good money on his favourite hobby. So, if the bookmaker sets the odds higher than on other platforms for essential competitions, this has a great chance of attracting the attention of many new users.

Today few customers want to play for fun, and most want to learn how to make money on what they understand in sports, so it is essential for them that the odds are high.

Expert Reviews

Today, many beginners trust the opinions of various experts who write reviews of different bookmakers. It is not surprising because often they provide more useful information than the bookmaker’s website on their website. If the bookmaker gets some positive feedback from experts and real users, it will gradually increase in popularity.

Among all betting sites, many UK customers prefer there platforms:

  • Parimatch;
  • Star Sports;
  • Smarkets;
  • bwin;
  • Betfred;
  • Betfair.

Each of these bookmakers has its advantages and disadvantages; however, they were able to attract the attention of a vast audience thanks to generous bonuses, a large number of sports and bets offered, and favourable terms of cooperation. As you may have noticed, this list includes both experienced bookmakers that have been operating in the market for over 20 years and very young platforms. You will find more information about UK bookmakers on Legalbet.UK.