If you enjoy racing games then chances are you would have enjoyed what Codemasters have pumped out over the years, with the likes of DiRT Rally and multiple F1 experiences delivering the goods. Today though we see Codies focusing on the latter franchise with news that they’ve extended their partnership with Formula One Management to see a number of future seasons covered.
With F1 2019 providing an absolutely stunning F1 experience, Codemasters are now found to have extended their F1 contract to 2025, with a further two-year option in place should the need arise. This agreement represents the longest extension in the partnership’s history, and quite easily demonstrates the global success of the game and the shared vision for increasing the international appeal of F1.
Codemasters have been behind the official F1 annual franchise since 2008, and even though a few dodgy years took place at the turn of the decade, the last few years have seen the team come back to form with F1 2019 and F1 2018 in particular delivers some stunning results, with the former of these seeing an Xbox One Metacritic average sitting at 89%, whilst also being shortlisted across several categories in both the 2019 TIGA Awards and The Golden Joysticks.
“We are delighted to be extending our long-term partnership with the pinnacle of motorsport,” said Frank Sagnier, Chief Executive Officer at Codemasters. “Both the sport and game franchise are going from strength to strength and the arrival of new platforms, business models and territories, combined with the rapid growth of the F1 Esports Series, give us a springboard to even greater success. I’d like to thank the team for the incredible hard work they have put into this franchise over the last ten years, and I look forward to seeing how they continue to innovate to surprise and delight our current players and bring new fans to the exciting world of Formula 1.”
“Since 2008, Codemasters has been an invaluable partner to the franchise, consistently creating games of the highest quality and enabling fans to get even closer to the world of F1,” said Frank Arthofer, Director of Digital and Licensing at Formula 1. “Together we share a common vision for increasing the global appeal of F1 and the official video game of the FIA FORMULA ONE WORLD CHAMPIONSHIP continues to be a key part of that strategy.”
With F1 moving the circus on from the latest brilliant race in Mexico, heading into the United States for the next upcoming GP, AND seeing a Miami race on the horizon, F1’s popularity has experienced remarkable growth since Liberty Media’s acquisition in 2017. And thankfully the gaming scene has seen just as much excitement.
What do you think though? Is it good news that Codemasters have got the licence one more? Are they still the kings of the racing scene? Let us know your thoughts in the comments below.
